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Privacy Policy for All Caked Up

Last Updated: August 24, 2026

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Welcome to All Caked Up ("we," "our," or "us"). We operate the website https://www.allcakedup.co.uk/. We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

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This policy explains how we collect, use, process, and protect your personal information when you browse our website, place a custom cake order, or sign up for our newsletter. 

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1. The Types of Personal Information We Collect

 

We receive, collect, and store information you enter on our website or provide to us in any other way. This includes: 

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• Identity & Contact Data: Your first name, last name, email address, phone number, and physical/delivery address (for cake deliveries in London). 

• Order & Customisation Data: Details about your cake booking, including questionnaire answers, themes, milestone events (e.g., graduation details), and any inspiration photos you upload.

• Financial Data: Payment details processed securely during checkout. 

• Technical & Usage Data: Your Internet Protocol (IP) address, login data, browser type, page response times, lengths of visits to certain pages, and page interaction data collected automatically via monitoring tools and cookies. ​

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2. How We Collect Your Personal Information

 

We use different methods to collect data from and about you, including:

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• Direct Interaction: You fill out our online custom order questionnaire, subscribe to our newsletter, submit a contact form, or communicate with us by email. 

• Automated Technologies: As you interact with our website, Wix tracking systems and cookies automatically collect technical details about your device and browsing patterns. ​

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3. Why We Process Your Data (Legal Basis)

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Under the UK GDPR, the lawful bases we rely on for processing this information are: 

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• Performance of a Contract: We need your contact details, delivery address, and custom order requests to fulfil your custom cake orders and deliver them to you.

• Your Consent: For newsletter marketing sign-ups, you provide explicit consent by checking the subscription box. You can withdraw your consent at any time by clicking "unsubscribe".

• Legitimate Interests: We track general website analytics to maintain a smooth, functional browsing experience and monitor our site against vulnerabilities or cyber attacks. ​

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4. How We Store and Share Your Information

 

Our website is hosted on the Wix.com platform. Wix provides us with the online platform that allows us to showcase and sell our sweet treats to you. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. They store your data on secure servers behind a firewall.

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We do not sell your personal information. We only share your data with trusted third parties necessary to run our bakery, such as: 

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• Wix Apps & Integrations: Used to capture custom forms or track user consent choices (like Usercentrics).

• Delivery Personnel: Sharing your name, address, and phone number so your custom cake arrives safely at your London location.

• Payment Processors: Secure third-party gateways used to handle debit/credit transactions. 

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5. Cookies and Tracking Tools

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We use essential cookies to ensure our website functions correctly, processes orders, and remains secure. We also use non-essential performance cookies to track user interactions and marketing preferences. 

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You can manage your preferences or withdraw your cookie consent at any time using the Privacy Trigger icon or widget provided on our website pages.

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6. Your Data Protection Rights

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Under UK data protection law, you have rights including: 

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• Your right of access: You have the right to ask us for copies of your personal information.

• Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate or complete information you think is incomplete.

• Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances (the "Right to be Forgotten").

• Your right to withdraw consent: You can opt-out of marketing communications at any time. ​

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If you make a request, we have one month (30 days) to respond to you. ​

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7. Contact Us

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If you have any questions about this Privacy Policy or wish to exercise any of your data protection rights, please contact our Data Protection Administrator: 

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• Email: allcakedupbusiness@hotmail.com

• Website: https://www.allcakedup.co.uk/

• Location: Freshly baked in London, United Kingdom​

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